The most important page on your website is your about page.
Yes I know it seems strange that other people would want to know about YOU.
But it makes a lot of sense.
Despite the internet being made up of lots of wires and massive cold rooms for data centres, as well as all the mobile internet around the world, there is one thing we know.
Most internet users are human beings. Most…
All this craziness and exploding technology is just so that people can connect in 5 million different ways.
If you have Google analytics setup on your WordPress website you will soon notice one page consistently coming up in the results.
For wptribe.net it is often around the 7th most visited page.
Even though the landscape we inhabit has changed, our human needs really haven’t.
And being the internet where there is little face to face communication, the need for trust is even higher than in person.
Faces and personal stories are critical to people coming to like, or respect you at the very least.
Once they like you or feel some kind of connection, then they will interact and eventually, maybe buy what you have to offer.
The bottom line?
If you want to build trust with your audience, having a good about me page is critical.
In fact, if you’re creating a blog or any site for that matter, it should be one of the first pages you work on.
So what elements constitute a great about page?
1. A compelling headline
A benefit driven title will give people a reason to read more and appeals to their self-interest.
Good copywriters say they spend 50% of their time on the headline so don’t just gloss over this one and certainly, once you have something you are happy with improve it if you can as well.
If you’re a WordPress noob you’re in the right place
2. A Strong lede
This is a term from the paper publishing days and it’s a strong paragraph of text that outlines the basic story and makes you want to read the rest of the article. It’s an idea that works equally well for all your posts and especially sales pages obviously.
3. A professional image of yourself or your team
If you don’t have something professional where you look friendly and approachable don’t bother. I see to many people using dodgy pictures and they are much better off with nothing.
A good relaxed image can make people feel like they know you or that you’re someone they would want to share a beer or a cup of tea with.
4. Testimonials and social proof
You can mix it in with your text or make a special section but social proof is powerful.
People trust what others say about you more than your own sales pitch.
Put in here whatever great reviews you’ve gotten, or friendly emails of acknowledgement you’ve received. Make sure to get permission from anyone relevant first of course but you must have at least some type of testimonial here.
If you have a strong Linkedin profile you can include a link here for an extra boost of credibility.
5. Some personal insight
Despite what you might think people are interested in you and your motives. Spell out clearly why you have created your site. Don’t try to blow out the reasons, just be authentic.
If it’s a business site, reveal why you started the company and what drives you to create your products or services.
If you’re a blogger, share some insight into who you are and what makes you want to publish.
Be clear, brief and transparent and people will respond in kind.
6. A call to action
There’s nothing wrong with being salesy as long as it’s made clear. It’s ok to ask people to do things. In fact research shows people like to be directed when they relate to the source whether its an individual or a company.
If you have any current deals or specials going on, you can also try some sales links.
We love to interact with our readers so please leave a comment and we’ll reply to all genuine questions.
Use these ideas and we promise your life will be better for it.
Sign up for our newsletter and you’ll be instantly in ‘the tribe’. We have to admit we treat our email subscribers a little differently.
7. Sign-up forms and offers
Your about page is a good place to include sign-up forms as it can convert really well.
So with all this in mind, make sure you revise your about page and make it more personal, focused and compelling.
Could your about page do with a re-write?
We’d love to see your about page
Feel free to post a link to your about page here. Let us know if you would like feedback and we’ll be as useful as we can.