Feedburner is an RSS feed optimization and management service launched in 2004, and acquired by Google in 2007.
An RSS feed is basically a simplified version of your latest 10 or more blog articles that can be easily re-published or read on a multitude of applications and devices.
NOTE: You can change the settings for the feed that WordPress creates by logging in to Settings >> Reading.
You may not use RSS but many services and people online still do. As a result it’s an important thing to have sorted out on your WordPress website.
Why would you want to use Feedburner?
- It makes your feed compatible with all readers and devices
- It shifts the bandwidth of reading RSS onto Googles servers instead of your own
- It can be set to ping (notify) many web services and extend the reach of your blogs content
- You can track the number of RSS subscribers via Feedburner stats
- You can add a simple newsletter subscription box that automatically sends out posts to their email addresses
How to setup Feedburner with WordPress
1. Sign-in to your Google account.
3. Put your website URL into the Burn a feed right this instant field and click Next.
Feedburner will automatically find your main RSS Feed. Click the Next button.
4. Enter a name and final URL for your feed and click the Next button.
I tend to use all lower-case for URLs as it’s easier to remember.
5. Copy down the URL of your feed and click the Skip directly to feed management link.
6. Select the Optimize tab then Smartfeed in the left sidebar, then click the Activate button.
This makes your RSS feed compatible with any reader and device.
7. Select the Publicize tab, Pingshot in the left sidebar, then click the Activate button.
This notifies blogging services when you post new articles and increases the reach of your content.
8. Update your WordPress themes and links with your new RSS feed URL.
If you use a plugin like Social Media Widget update your RSS url there as well.
You can login to your Feedburner page at any time and click on the Analyze tab to see you susbcriber stats.
If you don’t have an email sign-up form on your site you can set it up here.